Comcast Smart Solutions: Making Smart Simple
How do you sell the invisible? That was the challenge we faced when helping Comcast launch Smart Solutions—a new division focused on turning large campuses into intelligent, connected environments. From security and surveillance to lighting, wayfinding, and utility monitoring, Smart Solutions integrates complex technologies to make cities, campuses, and institutions safer, smarter, and more efficient. But explaining that clearly? That was our job.
We partnered with the team from the ground up—developing the brand identity, design language, and the Comcast Smart Solutions website. The identity needed to feel modern and agile, grounded in technology but never cold. We built a system that could scale across industries and formats, emphasizing clarity, motion, and elegant simplicity. The site became the central hub for explaining the offering to municipalities, campuses, and enterprise clients—with design and UX optimized to make the invisible feel intuitive and powerful.
The Comcast Smart Solutions homepage: https://www.xfinity.com/smartsolutions/
To support the launch, we created a cinematic brand film that brought the entire ecosystem to life. At first, we considered building a physical miniature city—a tangible contrast to the hyper-digital nature of smart infrastructure. But between budget, timeline, and logistics, it wasn’t the right fit. So, we built it in CG instead.
The result was a visually rich, day-to-night journey through a smart city in motion. From bustling office towers to university campuses, shopping centers, and apartment buildings, we illustrated how intelligent systems direct traffic, prevent water damage, enhance public safety, and optimize energy usage. Dynamic “energy streams” flowed through the environment, symbolizing human movement and interaction with these invisible systems.
The final piece is both functional and cinematic—translating complex technology into a clear, engaging story that introduces Comcast Smart Solutions to the world with confidence and clarity.