Xfinity: Purpose

How do you bring a new brand purpose to life for an entire organization? As Xfinity prepared to unveil its refreshed identity, we were asked to create an internal launch film that would help employees across the company not just understand the new direction, but feel emotionally connected to it. Our goal wasn’t to explain the brand—it was to bring it to life in a way that felt real, human, and inspiring.

The new brand is colorful, optimistic, and grounded in honesty. It replaces corporate polish with something warmer and more accessible—putting people, not products, at the center. Our film embraced that spirit fully, telling the story of Xfinity’s evolution through a series of brand moments that touched on the various responsibilities across the organization.

Visually rich, emotionally grounded, and rooted in the new brand’s values, the film helped internal teams see themselves in the story. It marked a turning point—from employees supporting a service to advocates for a brand with purpose.