Xfinity Mobile: A new kind of network

How do you support the launch of a new mobile carrier—with no stores, no staff, and no room for confusion? When Xfinity Mobile prepared to enter the market, they weren’t just launching a new product—they were introducing a completely different kind of mobile experience. Colorful, energetic, and digitally native, the brand set itself apart from legacy competitors by prioritizing flexibility, clarity, and customer control. But that meant rethinking everything—including how to support users without relying on traditional retail infrastructure.

Ahead of launch, Xfinity Mobile came to us with a critical need: to create a set of explainer videos that could serve as their front line for customer education. With no in-store reps to guide people through activation or answer billing questions, the experience had to be intuitive, digital-first, and self-led.

We created a series of four short videos that guided new customers through the most important moments: activating a device, managing their data plan, understanding their bill, and saving with Xfinity WiFi hotspots. The videos were designed to be light, clear, and visually fun—delivering utility with a sense of charm. Bright animation, clean typography, and a casual tone made the experience feel approachable and modern, reinforcing the brand’s distinct personality.

The series quickly racked up tens of thousands of views, playing a key role in establishing Xfinity Mobile as a smart, customer-friendly alternative to the industry’s usual players—and helping set the tone for how the brand would continue to communicate going forward.